大魯閣草衙道「不只是個購物中心!」 Taroko launches new Kaohsiung shopping center by Chairman Jeff Tsai, GSAPP '96

June 2016

The grand opening of Taroko Park (大魯閣草衙道) , Taiwan's first shopping center and sports-themed amusement park hybrid kicked off in Kaohsiung on Monday, May 9 2016 with Kaohsiung Madame Mayor Chen Chu (陳菊), Taroko Group Chairman Columbia Alum Jeff Tsai (蔡明璋, GSAPP '96), and many more attending the festivities and touring the park's major attractions.

“Taroko Park’s entertainment and shopping offerings are expected to attract 12 million visitors annually,” Taroko Development Chairman Jeff Tsai said last week, adding that the mall is also expected to generate about 5,000 jobs in Kaohsiung, as well as boost ridership of the city’s metro system by 6 million.

大魯閣開發董事長蔡明璋表示,2016年5月9日開幕的草衙道是第一個以賽車及運動休閒為主題,目標成為全亞洲最好玩的購物中心,藉由運動、休閒等娛樂設施吸引人潮,加上位於捷運站等交通優勢,預估年入場人次上看1200萬人。蔡董事長畢業於哥倫比亞大學建築研究所,目前為哥大校友會理事。

20160509000086M.jpg

Front row from the left, Chairman Jeff Tsai and Kaohsiung Madame Mayor Chen

 1464856576-2950443495_l.jpg

 

Located in Kaohsiung City's downtown area and accessible via Kaohsiung International Airport and Kaohsiung's metro system, Taroko Park is a 26,400 ping (87,120 square meter) venue that combines recreation, shopping, restaurants and sports facilities all in one location. The park, aiming to solidify its standing as an international-grade shopping center, is also the largest in Taiwan.

The park does not require entrance tickets, allowing visitors to relax and having fun without the stress of lining up for rides. Instead, visitors pay for each amusement park ride using Kaohsiung's iPASS (一卡通), the equivalent of Taipei's EasyCard.

Taroko Park's Must-Sees

大魯閣草衙道總共佔地2.64萬坪,外觀以歐洲建築風格為主題,採低密度開發,興建地面3層、地下1層,引進220個品牌,還設有多項親子、運動主題場館,提供高雄市民一個全家大小都可盡情玩樂、運動購物的去處!讓消費者逛街購物、運動玩樂一次滿足。引進「鈴鹿賽道樂園」有別於一般購物中心大多強調零售與餐飲,草衙道的娛樂面積比率高達35%,餐飲也佔26%,反觀傳統購物中心面積佔7成的零售,在草衙道只佔39%,更有從日本獨家取得授權引進的主題樂園「鈴鹿賽道樂園」作賣點。

大魯閣草衙道以家庭親子客群為主,不僅是個購物中心,更擁有許多項複合運動設施與首座鈴鹿賽道樂園,運動休閒營業面積高達25%,還引進舊金山純手工打造草衙道電車,更是讓民眾流連忘返,頻頻拍照紀念。開幕以來已超過百萬人次入園。

Billed as "Asia's most entertaining world-class shopping area," Taroko Park contains over 220 retailers and boasts the only authorized Suzuka Circuit Park racetrack outside of Japan at 600 meters in length — one tenth of the size of the original F1 racing track in Japan. Visitors can enjoy the thrill of racing through the eight-figure shaped pathway in go-karts, with Taroko Group expecting it to be a popular attraction with the younger scene.

Also included in the Suzuka Circuit Park are multitudes of amusement facilities that allow visitors to drive on their own, such as an off-road vehicle ride, where people can experience the adventure of driving across challenging terrain, zooming through water or climbing up steep hills. The circuit park also boasts Taiwan's largest carousel, which can carry up to 88 people at once.

Another key experience at Taroko is Taiwan's only trolley car that meanders along Taroko Park's European-styled shopping lane. Designed to resemble a vintage streetcar and decorated with a deep red furnish, visitors can take the Taroko Park Trolley from the park's main entrance all the way to Suzuka Circuit Park. One trip costs NT$60 for the general public, NT$50 for children aged 3 to 12, and NT$30 for senior citizens.

Visitors can retreat into the park's indoor three-story outlet mall, of which 25 percent comprises sports and recreation retail stores. Other shops in the outlet mall also boast claims such as "Taiwan's largest"and "the only store in southern Taiwan or Kaohsiung," especially flagship stores for popular, trendy brands.

大魯閣開發布局小檔案

成立時間:2011年11月
董事長:蔡明璋 (Jeff Tsai, GSAPP '96)
現有商場布局:台中新時代、高雄草衙道(5月9日營運)、新竹購物中心(2017年營運)
購物中心規劃:
區域型:北、中、南3地各1家
地區型:6都與新竹縣市
市鎮型:20萬人口以上的2線城市
營收目標:區域型購物中心50億元、地區型購物中心20億元、市鎮型購物中心10億元

https://www.facebook.com/taroko.park.kh

20160509000079M.jpg

p05d.jpg

unnamed.jpg

 

Reports and Photos credited to China Times, Taipei Times, UDN and Apple Daily online news sources and blgger AJ的旅行地圖


Be the first to comment

Please check your e-mail for a link to activate your account.

Connect

To join, click here